Physical Address

304 North Cardinal St.
Dorchester Center, MA 02124

Structuring About Us Page SEO for Authority & Improve E-E-A-T (Examples)

When you buy, sign up, or register through our links, we may earn a commission. Learn More ›

The About Us page is one of the most overlooked elements on a content website. I cover why this page is important, the elements I include, and the next steps.

Enhancing the About Us page is crucial for transforming your niche site into an authoritative site. While this page may not directly contribute to your profits, it plays a vital role in offering essential information to potential partner brands and external websites interested in linking to you. Additionally, it assists Google in comprehending and evaluating your experience, expertise, authority, trustworthiness, and overall E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) signals.

It only takes a few minutes, but many niche site owners don’t put in the time to work on it.

In this write-up, I go over:

  1. Why is an about page important
  2. 6 must-have elements to include
  3. 2 optional out-of-the-box elements

Let’s get into it!

Why Does Google E-E-A-T Matter?