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Expired listings are a tried and true source for the seller leads everyone wants.
“Expireds” are homes whose listing agreements ran out or were withdrawn or canceled on the MLS without selling. When a listing fails, the homeowner may be looking for a new real estate agent to complete the job the previous agent couldn’t.
These tend to be hot leads. You already know the homeowner is interested in selling. And it’s possible that you can identify a key or two as to why they failed to sell previously. Maybe it was poor photography. A high list price. Or an agent who wasn’t honest with their seller about a smelly home. Maybe it was a listing in the wrong MLS for the local market.
Make the correct fix and get it closed!
But cold calling is intimidating!
You need a good attitude. You need persistence. You need thick skin. And you need good expired listing scripts.
Closely related to expireds are prospecting FSBOs. Also, check out my list of objection-handling scripts for when you get the listing appointment.
Old Expireds
You aren’t the only one calling…
