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Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
With expired listings, for-sale-by-owners (FSBOs) are one of the traditional sources for hot real estate listing leads.
FSBOs have already signaled their desire to sell their home. And thanks to some headwinds for FSBO sellers, it’s more than likely that you can contribute once you persuade them (or they persuade themselves) that they should list with an agent.
Sometimes, it is simply giving value to that owner so that you are the agent they are prepared to work with when they decide to list their home.
Cold-calling FSBO leads to intimidation. You need the right attitude, persistence, consistency, and an excellent real estate FSBO script!
Kevin Ward is probably already on your radar. He is a very successful real estate coach and creates lots of YouTube content on his channel and podcast. He also is the author of The Book of YES: The Ultimate Real Estate Agent Conversation Guide.
Below is his FSBO script, which includes many qualifying questions and strongly reinforces the dialog by positively acknowledging the seller’s…